Video
Today, 44% of home buyers start their search online, and 73% of sellers are more likely to list their home with an agent who uses video, reports the National Association of Realtors.
Videos allow real estate agents to put a human face to their brand and establish a personal connection with potential buyers. By appearing in the videos themselves or using a spokesperson, agents can convey their expertise, passion, and trustworthiness, which helps build rapport and establish a relationship with viewers.
It also provides an opportunity to showcase authenticity and transparency. By showcasing the agent, the property, and even the surrounding neighbourhood, videos can help create a sense of trust and credibility. This personal touch helps potential buyers feel more comfortable and confident in the information being presented.
